WHO WE ARE
Well into the 21st century, international travel has become increasingly accessible. With that, comes a greater opportunity for travellers to savour culinary tastes that are unique to certain destinations.
As a seasoned traveller, our CEO and founder Mr. Aw Hun Leong had many opportunities in tasting a diverse range of quality food products in the countries he had visited. However, upon returning to Malaysia, he always found it a challenge to get his hands on the products he had enjoyed during his travels at a fair price.
He noticed that most of the foreign food products available in the Malaysian market were big-brand products only, while products that were trendy or viral overseas could not be found here. Realising that what he had experienced was a privilege that not everyone could have, he was determined to bring international gastronomic delights into the Malaysian market at reasonable prices.
“It occurred to me that it would be a good opportunity to bring these products into Malaysia so that fellow Malaysians could also enjoy them at affordable prices.”
With that goal in mind, Mr. Aw founded Box World Sdn Bhd in April 2015.
From our early days in parallel importing of food products from Indonesia, Japan, and South Korea, we soon became the official distributor and even the sole importer and distributor for many international brands for the whole of Malaysia, focusing mainly on ready-to-eat items such as confectioneries, snacks, beverages, instant noodles, canned food, and other similar products. However, we do not limit ourselves to what we can do. In a bid to provide even more options to our retailers and consumers, we have started to venture into importing frozen products last year.
At Box World, we are also brand builders. From having zero market presence to becoming household names, the brands we work with have the potential of reaching their target markets as well as fostering lasting connections and sustainable growth. We are proud of our broad range of global brands from various countries. Today, we are working with over 25 brands from 16 countries. This year (2024), with the unwavering commitment and diligence of our team, we plan to add another seven to ten brands to our expanding repertoire.
“We aim to be the largest FMCG importer and distributor in Malaysia by 2026, and we are on track so far. We also plan to introduce more brands into the country, expanding our range beyond 30 brands.”
Establishing a competitive edge is crucial for success, especially in the niche of importing unique food products from overseas. Our competitive edge is built on the synergistic collaborations of all stakeholders, the trust we have earned through the years, our commitment to continuous innovation, and the boundless enthusiasm we bring to our work. With this multifaceted approach, we are confident that we will achieve greater heights in the years to come, offering unmatched value to brands, retailers and consumers.
While we speak of quality food products from overseas, we must also acknowledge the fact that many of our own Malaysian food products are worthy of international recognition. Working on the belief that our local products also deserve to be showcased to the world, we are exploring the export potential of Malaysian products starting this year.
With the presence of our sales offices in five strategic locations throughout Malaysia, we at Box World are well-positioned to do our utmost best for all the local and international brands that choose to work with us.
OUR COMPANY
OUR MISSION
To Introduce Malaysians To Premium Quality Food From Around The World And Become A Trusted Partner Of Retailers In Malaysia.
OUR VISION
To Become The Largest FMCG Importer In Malaysia By 2026
What Makes Us Different?
At Box World, we strive to stand out through our unwavering commitment to innovation, unmatched quality, and a customer-centric approach that drives us to excel in everything we do. Discover what sets us apart from the rest:
Enthusiastic
We have an infectious passion for what we do. Our team is fuelled by enthusiasm, propelling us to go above and beyond for our suppliers, customers, and consumers. We are constantly thinking of new quality products, seeking new ideas that are set to delight and exceed expectations. Whether it is brainstorming for creative solutions, tackling challenges head-on, or celebrating successes together, you will feel the energy and excitement that permeate every aspect of our work.
Synergistic
We embody synergy in everything we do.Our collaborative spirit is not just a buzzword; it is woven into the fabric of our culture and operations. We believe that by working together seamlessly with our partners, customers, and each other, we unlock greater potential and achieve remarkable results. With our ability and commitment to harness the power of synergy in every aspect of our work, we create win-win solutions that are tailored to meet or even exceed expectations.
Innovation
Being innovative is one of the guiding principles in our business model. We are not content with the status quo as we constantly push boundaries, challenge the norms, and seek out new possibilities. Our team of forward-thinkers are relentless in our pursuit of ground-breaking ideas and out-of-the-box strategies to create strong consumer demand and to drive the growth of the brands that work with us. We do not just embrace innovation, we thrive on it while delivering unparalleled results and redefining industry standards.
Trustworthy
Trust is not just earned; it is ingrained in everything we do. We understand that trust is the cornerstone of any successful partnership, and we prioritise integrity and transparency in all our interactions. With our unwavering commitment to reliability, honesty, and accountability, our customers can be assured that we will deliver on our promises and uphold the highest ethical standards. We provide the peace of mind that comes with working with a truly trustworthy partner.
OUR MANAGEMENT TEAM
We are a young and passionate team, committed to do our best in everything we undertake.
WHAT WE DO
Since its inception during 2015’s, Box World Sdn. Bhd. is developing towards the target of leading and innovative Importer and Distributor in FMCG Industry by providing quality products at fair price to ensure customer satisfaction.
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